‘SPIDER-MAN: BRAND NEW DAY’ officially had the biggest domestic opening day OF ALL TIME with $168M.

SATURDAY AM: This weekend, it’s a game of Marvel trying to beat Marvel at the weekend box office. Spider-Man: Brand New Day continued to post an all-time record opening day/previews yesterday with $168M, feasibly outstripping the previous first day record owned by Avengers: Endgame ($157.4M). Still, there’s isn’t a unison out there that Brand New Day will take down Avengers: Endgame‘s all-time opening record of $357.1M. Some believe it boils down to Sunday where a $5M swing is possible. Sony is calling their 3-day weekend at $325M, which is a wonderful second-best ever start in North America, but others think the opening here is closer to $350M+.

If Brand New Day gets above $105M today, then it has a better shot of beating Avengers: Endgame‘s start. Brand New Day came close to having a better pure Friday than Avengers: Endgame after you back out previews, $96M to $97.4M. Avengers: Endgame went on to do $109.2M on its Saturday which was +12% from its pure Friday. That Russo Brothers directed movie eased -17% on Sunday and the thinking is that Brand New Day is down between -10% to -15% on Sunday from Saturday.